3rd Korean boom in Japan led by popular dish Korean gov’t keen to export pop culture
The first wave of “hanryu” (Korean boom) in Japan started with the popular TV drama Winter Sonata broadcasted in 2003. The second boom came in 2009 along with Korean popular music K-POP. The popularity of Korean culture looked to have lost much of its momentum thereafter. Last November, however, the influential Korean newspaper Chosun Ilbo reported the arrival of a third Korean boom in Japan, saying it was triggered by the popularity of “K-beauty” cosmetics. Riding on the latest boom are Korean foods, notably “cheese dakgalbi”, stir-fried spicy chicken served with melted cheese, which ranked top in a buzzwords contest sponsored in 2017 by a Tokyo-based marketing agency. With a focus on this cuisine, Hakumon Herald tried to look at the current Korean boom. (Editor)
日本でのいわゆる韓流ブームは２００３年のテレビ・ドラマ「冬のソナタ」の放映がきっかけで始まったものだが、０９年に大衆音楽Ｋ－ＰＯＰの大流行で第２次ブームが到来して以来、沈滞気味だった。ところが韓国の新聞「朝鮮日報」は昨年１１月、特に化粧品「Ｋビューティー」の日本での流行をとらえ、第３次韓流ブームが到来したと報じた。これを裏書きするかのように、「チーズタッカルビ」という韓国料理がある日本企業の流行語大賞に選ばれるなど、最近日本で人気を博している。この韓国料理を中心に、ブームの実情を探ってみた。（編集部）
Korea’s promotion of content industry proves effective
効果上げる韓国のコンテンツ産業振興策
Another “hanryu” (Korean boom) is spreading throughout Japan. The influential Chosun Ilbo reported last September, “The third Korean boom is going on in Japan.” The first boom was triggered in 2003 by the explosive popularity of TV drama Winter Sonata, followed by the second one in 2010-2011 which was kicked off by a rage of Korean pop music dubbed as “K-POP”.
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South Korea’s home-made kimchi faces crisis
韓国産「キムチ」の危機
Asked what Korea’s representative pickle is, almost everyone will mention kimchi. Available also at supermarkets and convenience stores in Japan, it may well be called a standard family dish. According to the news website “sirabee” run by HAKUHODO Inc., 60.9% of 45,000 Japanese males and females aged between 20s and 60s replied they like kimchi, indicating that many Japanese people are familiar with the food. The popularity of kimchi is not necessarily limited to Japan. As a matter of fact, kimjang, the traditional process of preparation and preservation of kimchi that takes place across Korea in late autumn, was registered as intangible cultural heritage of UNESCO in 2013. Kimchi is now a Korean dish well known all over the world just like Japan’s sushi.
Why is cheese dakgalbi so popular?
The Korean dish wins Buzzwords Contest
◎チーズカッタルビの人気の秘密は
―流行語にもなった韓国料理―
Have you ever heard of a dish called “cheese dakgalbi”? This is a Korean cuisine which has recently landed on Japan and gained popularity among women customers in particular. The word ranked top in the “things” category of JK and JC Buzzwords Contest 2017, announced by AMF (headquartered in Minato Ward, Tokyo) which provides marketing support for female junior and senior high school students. (JK and JC respectively mean female senior and junior high school students in Japanese.) This reporter tried to look into why cheese dakgalbi has become so popular in Japan.
My favorite Korean and Japanese dishes
Interviewing Korean students studying in Japan
◎私の好きな韓国料理と日本料理
―韓国人留学生に聞く―
Korean food is winning popularity in Japan in the current third hanryu (Korean boom). So, Hakumon Herald interviewed four Korean male students who study at Hitotsubashi University in Tokyo and asked about their favorite Korean and Japanese dishes. They are Kim Hyeok Jun (aged 25 years old, Postgraduate Program at the Faculty of Economics), Choi Seong Rim (25, a third grader at the Faculty of Law), Jeong Yeon Jae (25, a fourth grader at the Faculty of Economics) and Hwang Soo Young (25, a third grader at the Faculty of Economics).